This infographic serves as a step-by-step guide to designing wildly successful, modern cold email outreach campaigns. We’ve deconstructed the entire process into significantly smaller baby steps that will allow you to generate a modern sales-hacker worthy prospecting campaign.
Cold Email Campaign Checklist
Starting a cold email campaign can be a daunting challenge for anyone. Use this handy checklist to take some of the stress out of your day. Segment Your Prospect Lists Develop multiple personas & develop unique messaging with strong value propositions. If your cold email campaign target is B2B Salespeople, […]
Cold Email Isn’t SPAM. How to ensure compliance.
What is Cold Email? Cold email. You won’t find the term “cold email” in the dictionary, but this is the basic definition: Cold outreach is usually part of a broader outreach plan that often includes cold-calling by telephone and these days can also include tactics like hyper-targeted display ads and […]
Cold Email Subject Lines: Why are They So Important?
Cold email subject lines are THE barrier to entry of the email hacker’s guild. Okay, maybe there’s no such thing. But, you get my point. You might have the best email list, a personalized “hook,” a can’t-miss CTA and a value prop that fulfills everything your prospects have wanted their […]
Sales or Not: 5 Prospectify Use Cases
Prospectify, given it’s name, is often thought of as a tool just for salespeople. Mainly for the top of the sales funnel sales guys, right? And, the answer is, yes. It is a tool for SDRs, but that’s not all. Not even close. So, today, we’ll talk about ways in […]
Prospecting Strategies: High Volume Sales
So, you need to prospect 500 people per week. Where do you start? High volume prospecting strategies are in abundance. But, here is a strategy I’ve used for several years, and one in which I’ve seen many others be successful. Consider if your potential company leads are in an easily […]
Prospecting Tools: How to Evaluate Them
I recently answered a question regarding prospecting tools on Quora, and thought I’d take a second to expand on it because it’s an important question for someone just starting a sales team or looking to remake a sales team or process. The question I answered was, What are the best […]
Our Beta Release Teaser
Prospecting: What is the True Cost?
How much are you spending on prospecting? Prospecting is core to sales, and sales can be a very lucrative position. But, if selling were easy, there would be a consistent talent overflow in the market. It’s one thing to make a call and get turned down. However, not having correct […]