Can Your CMO be Sales-Focused?

In previous decades, such as the 1960’s depicted in Mad Men, sales were earned with simple creativity, gut instincts, and lavish dinners. This was the time to be a Chief Marketing Officer (CMO). Today, CMO has been called the most dangerous title around. After all, Don Draper never had to […]

The 4 Cornerstones of RevOps

RevOps is the opposite of functional silos. It’s the alignment of sales, marketing, and customer success. SaaS companies vary in structure. Different departments with different responsibilities, fluctuating headcounts, even KPIs are calculated differently. SaaS companies also move fast, break things and don’t suffer from corporate paralysis. This makes collaboration possible […]