I’m a devout believer in using email to set up calls. In my time consulting between startups, I spent an unusually large amount of time with my clients tweaking their email copy. The importance of email subject lines is well documented. Email subject lines are critical in order to ensure […]
A guide to handling cold email responses. When you launch a cold email campaign, you have to expect that there will be objections. Many of the cold email responses you can expect will include mixed signals (at best), and very few (if any) will be a definitive “yes.” This is […]
This infographic serves as a step-by-step guide to designing wildly successful, modern cold email outreach campaigns. We’ve deconstructed the entire process into significantly smaller baby steps that will allow you to generate a modern sales-hacker worthy prospecting campaign.
Starting a cold email campaign can be a daunting challenge for anyone. Use this handy checklist to take some of the stress out of your day. Segment Your Prospect Lists Develop multiple personas & develop unique messaging with strong value propositions. If your cold email campaign target is B2B Salespeople, […]
What is Cold Email? Cold email. You won’t find the term “cold email” in the dictionary, but this is the basic definition: Cold outreach is usually part of a broader outreach plan that often includes cold-calling by telephone and these days can also include tactics like hyper-targeted display ads and […]
Cold email subject lines are THE barrier to entry of the email hacker’s guild. Okay, maybe there’s no such thing. But, you get my point. You might have the best email list, a personalized “hook,” a can’t-miss CTA and a value prop that fulfills everything your prospects have wanted their […]