Can Your CMO be Sales-Focused?

In previous decades, such as the 1960’s depicted in Mad Men, sales were earned with simple creativity, gut instincts, and lavish dinners. This was the time to be a Chief Marketing Officer (CMO). Today, CMO has been called the most dangerous title around. After all, Don Draper never had to […]

How to Qualify Leads with Technology

Lead qualifying is ancient. Aristotle’s modes of persuasion (ethos, pathos, and logos) can be interpreted as steps of the sales process today i.e. ethos = establishing authority. Lead nurturing and scoring is the natural evolution of the process. And should be standard protocol.   The 2017 Demand Generation Benchmark Survey […]